Drink NotHangover as your first drink of the night and make sure you start your evening with a good decision.
Developed using our exclusive AI technology, the product effects last for 18 hours in your system and is proven to reduce your hangover by at least 70%
Case Study
Packaging
Introducing Headache Shield, Back from the Dead, and Stayed in Vegas.
Each Color will represent the party cities we are targeting.
Los Angeles, New York, and Las Vegas.
*spec work from FIT*
The Ask
Help NotCo launch NotHangover to Students / Young Professionals / Young People at heart who want to go have a great night out, but know that they have to work or study the following day.
The Solution
Party on and tell us your NotHangover stories.
Las Vegas
Social Media
Share your stories across Tik Tok and Instagram with #NOTHANGOVER.
Our favorites will be featured on our socials and our next set of wild postings in our exclusive cities.
Los Angeles
Out-of-Home
Wild postings will be hung around each city near bars and nightclubs.
A select few postings will hung next to arrows leading you to a local bar.
Tell them NOTCO sent you and get a free shot of NOT HANGOVER by purchasing your first drink.
Art Direction & Copy Writing | Taylor Stone & Kathryn Giarraffa
Photography | Rachel Robinson
