*spec work from FIT*
Aluminum cans are made up of approximately 73% recyclable material that can be infinitely repurposed.
Out-of-Home
Inspired by the somber aesthetic and language of condolence cards, we create attention to the plastic pollution crisis and the existence of a sustainable solution using satire.
Problem | Purchasing Single-Use Plastic Bottles Has Been The Norm For Decades.
Solution | It is time to mourn the bottles we have wasted using condolence cards.
Inserts plastic water bottle into our death machine.
Use card to get two free cans of Liquid Death at check out.
In Store Experience
We created an experience to incentivize the target audience to make the switch to drinking canned water by trading in single-use plastic bottles for a reward.
Visitor receives condolence card.
