*spec work from FIT*
More than 80% of multiplayer gamers recently experienced some form of toxicity, the most common negative remarks are made about gender, race/ethnicity, sexual orientation, religion, or ability (Anti-Defamation League)
Problem |Violent video games have a reputation for being harmful to user’s mental health.
Solution | We have created a campaign in collaboration with TalkSpace encouraging multiplayer gamers to address their mental health, in anticipation of the release of Diablo IV.
The Micro-site
The opportunity to view confessions and submit your own from home.
Fight Your Demons Convention
Prior to the release of Diablo IV, The Fight Your Demons Convention, sponsored by TalkSpace will take place. The most skilled fighters in the world will come together to raise awareness of Diablo’s mental health campaign, with profits going towards suicide prevention.
Leave an anonymous confession, and it will be shared on the Cult Confessional twitter, to unite us against our demons.
The Cult Confessional
Five confession booths will be set up throughout Las Vegas, creating the shape of a pentagram.
The Bible
‘Bibles’ with Diablo verses will be placed inside the Cult Confessionals as well as around Vegas chapels. These passages and prompts will also be available on the Fight Your Demons microsite.
Case Study Video
Animation | Angie Moresky Art Direction & Design | Taylor Stone Branding & Design | Alina Anthis Copy Writing | Nicole Kubinsky Strategy | Jordan Waldman